global
Driving business growth through engagement ecosystems that benefit all stakeholders.
about us
True Perspective is a technology-forward, global creative agency that uses a combination of core brand pillars and new formulas to help businesses to gain market authority and grow.
We do this by using high-tech solutions, creating engaging content, and implementing profit-led strategies with a strong commitment to helping solve problems in the world.
areas of impact
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Working Capital
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Brand Value
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Digital Footprint
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Subscriber Base Expansion
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Social Good
Our partnerships with hotels, event producers, influencers, community managers, subscribers, artists, corporate sponsors, lifestyle brands, celebrity athletes, musicians, and software developers help bring innovative social experiences through the digital and physical event space - providing opportunities for consumers to participate across a range of genres, tastes and types.
This strategy and environment provides Exponential Potential for your brand.
we believe
Companies can make more money, increase human engagement, and do good in the world through strategies that thoughtfully implement technology to increase their exposure to new markets.
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That transformation is the minimum requirement of survival and a structured plan for evolution and continuous improvement should be adopted to secure a foundation for growth.
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We recognize that money is the catalyst that drives real change - that is why we have developed a model that leads with intention to serve humanity and intrinsically links a dynamic return with sustainable impact.
who we serve
We serve corporations that want to transition their business into the digital consumer space where the next wave of consumers are waiting for them.
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We serve philanthropies that want to maximize their ability to impact our world.
We serve artists, producers and sponsors by leveraging pre-event opportunities to exponentially increase their revenue and off-set risk.
TPG recognizes that the high cost of capital, threat of natural and economic disasters, a fear of technology and deluge of information, make it challenging for business leaders to lead companies down the path of continued success or a new path of growth.
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Resources are overburdened and every dollar matters.
who we are
Michelle Huntington, CEO
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Michelle founded True Perspective in the 1990s when businesses were starting to integrate digital technology and the corporate event industry was developing.
She produced product launches for Toyota and Lexus to deliver corporate messaging at events in a creative way using the latest technology.
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With an experienced technical partner and staff, True Perspective added video, audio, lighting and staging in house to complete its full service event production offering.
She was also producer for opening and closing ceremonies and the Flag of Nations parade for the International Paralympic Committee.
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In the mid 2000’s she launched Sochelle Media Marketing, a venture built to assist small businesses with marketing and content for online communities through social media channels. This led to the development of the Modern Marketing Method, a course specifically tailored to women entrepreneurs in the alternative and natural health space.
In 2020, on the 25th anniversary of True Perspective, a new version emerged, aligned with new services, partners and mission: True Perspective Global (TPG).
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What Michelle learned over the years working with large organizations, corporations, and nonprofits is that we never stop evolving and True Perspective is committed to helping its clients with these things:
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Making money
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Connecting people and organizations
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Communicating effectively
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Preparing for their next evolution
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Doing good
She named the company True Perspective because it looks at success outcomes from every stakeholder's point of view.